4 min read

AI Disrupts Real Estate

Can AI Replace Real Estate Agents? Puls: AI Images of Hurricane Helene's Devastation Are Spreading Rapidly on Facebook.
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AI, that mysterious force that's supposedly going to replace your jobs and write your dating profiles, is now elbowing its way into the world of buying and selling homes.

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NEW THINGS

Can AI Replace Real Estate Agents?

The real estate industry is undergoing a significant transformation as AI enters the picture. Tech companies are utilizing AI to automate aspects of home buying, challenging the traditional role of real estate agents.

  • Companies like Flyhomes and Modern Realty are incorporating AI into their home search tools, providing automated answers to buyer questions and streamlining the process.
  • Modern Realty focuses on AI for negotiation and pricing strategies, claiming their agents can handle multiple transactions daily. Eden, another company, envisions a future where AI automates the entire buyer agent role.
  • Experts argue that AI is currently better understood as "augmented intelligence," where humans and machines work together. Despite AI's advancements, the complexity of real estate transactions still requires human expertise, especially during unexpected events.
  • Brooke Anderson-Tompkins, a consultant, argues that the current state of AI in real estate is more about "augmented intelligence," where AI assists humans rather than replacing them entirely.

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DEEPFAKE

AI Images of Hurricane Helene's Devastation Are Spreading Rapidly on Facebook

A Facebook account called "Coastal Views" is using AI-generated images of Hurricane Helene devastation to promote an Etsy page for AI-generated prints.

  • "Coastal Views," known for sharing idyllic AI-generated images of beaches, shifted its focus to posting realistic-looking, but AI-generated, images of devastation caused by Hurricane Helene.
  • These images, while seemingly capturing the horror of the disaster, are actually designed to draw attention to the account's associated Etsy page, where AI-generated prints of fantastical scenes are sold.
  • The account is not flagging the posts as AI-generated and is presenting them as if they're real images of a disaster zone.
  • This event highlights a growing problem of AI-generated content being used to exploit situations for profit.

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QUICK HEATS

  • AI detection tools are failing to keep up with the rapid advancements in synthetic content creation.
  • Jason Allen is appealing the US Copyright Office's denial of copyright for his AI-generated artwork.
  • Elon Musk's childhood fascination with sci-fi fueled his entry into the AI race.
  • AI expert Gary Marcus warns OpenAI will become the "most Orwellian company of all time."
  • OpenAI's web scraping efforts are facing less resistance from publishers due to licensing agreements.

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