Apple’s Strategic Shift: Breaking Up the AI Team

In the rapidly evolving landscape of artificial intelligence (AI), few companies have garnered as much attention as Apple. Known for its secretive culture and tightly integrated hardware-software ecosystems, Apple’s approach to AI has often contrasted with the more open and expansive strategies of its competitors. On April 28, 2025, renowned analyst Mark Gurman reported that Apple is breaking up its AI team and reverting to a more traditional internal structure, at least by Apple’s standards. Let's delve into the implications of this strategic shift, explores the potential motivations behind the move, and evaluates its likely impact on Apple’s innovation trajectory and competitive positioning.