How Stitch AI Reached 2.2M Visitors in Weeks
According to the insights outlined in the AI Secret Top Growth Ranking Report - May 2025, Stitch AI has achieved impressive growth. Stitch by Google, a generative AI-powered UI design tool, achieved remarkable growth shortly after its launch at Google I/O 2025. Within weeks, Stitch attracted 2.2 million new visitors in May 2025, solidifying its position as a disruptive innovation in the design and development space. Let's dissect the cold-start strategies, product strengths, growth channels, and retention mechanics that fueled Stitch’s rapid adoption.
Cold-Start Tactics
Launching a new product, especially one as ambitious as Stitch, requires overcoming the "cold-start problem," where a lack of initial users can hinder growth. Stitch’s success stemmed from a combination of strategic positioning, product readiness, and leveraging Google’s ecosystem.
Stitch began as an experimental project under Google Labs, a platform known for fostering innovative tools. This positioning allowed Stitch to benefit from Google’s credibility while maintaining the agility of a startup-like team. The small founding team of designers and engineers ensured a focused approach to building a minimum viable product (MVP) that addressed specific pain points in UI/UX design.
