Muse's 24 days
The secret behind the year's fastest-growing AI agent

Hi, AI Enthusiasts!
Welcome back to our Friday Deep Dive. Today, let's talk about Meta's Muse — the fastest-growing AI app ever: 3.4 million downloads in three weeks, bigger early numbers than ChatGPT's mobile launch.
However, there is a second version of that launch, and almost nobody has seen it.

In 24 days:
- Amazon has blocked the agent from its store
- The phone-call feature Meta promoted hardest is not AI at all
- It has read 187,462 rows of a writer's private messages he had declined to share
- and more...
Worst part: Meta's head of product said Muse was built from scratch, in a post admitting it was heavily inspired by someone else's product, file names and all.avily inspired by another company's product, file names and all.
So let's get into this week's Secret: what is behind the fastest launch of the year, and why is nobody saying it out loud?