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Hello, AI Enthusiasts!
In this edition, we delve into Microsoft's recent coup in the AI arena, as they onboard a former Meta executive, Jason Taylor, to elevate their AI supercomputing endeavors.
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TODAY’S AI SECRET:
AI-generated 'Civil War' ads by A24 spark debate.
Apple buys Datakalab, an AI firm focused on on-device processing.
Daily trending & featured AIs boost your career and business.
Microsoft recruits ex-Meta executive to strengthen AI division.
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TODAY’S AI WORLD
UAE AI Partnership with Qualcomm - UAE-based AI company G42 has announced a partnership with Qualcomm to incorporate Qualcomm's Cloud AI 100 products into its subsidiary Core42's Condor AI platform.
AI Weather Forecast Model - Google has released a new AI model called the "Scalable Ensemble Envelope Diffusion Sampler" (SEEDS), claiming it can generate accurate weather forecasts more efficiently and cost-effectively than traditional methods..
Deepfake Controversy in Indian Elections - In the ongoing general elections in India, viral deepfake videos featuring Bollywood actors Aamir Khan and Ranveer Singh allegedly criticizing Prime Minister Narendra Modi have surfaced. These AI-generated videos, which have been viewed extensively on social media, falsely show the actors endorsing the opposition Congress party, creating a significant controversy.
AI Revolutionizes Education - At a recent SXSW EDU panel, educators discussed the transformative role of AI and visual communication in education.
AI in Environmental Regulation - Salesforce is advocating for environmental regulation of AI, aiming to require companies to disclose the energy efficiency and carbon footprint of AI systems. This will drive awareness and pressure for change, contributing to a net-zero future.
AI IN MARKETING
AI-generated 'Civil War' ads by A24 spark debate.
Image credit: A24
A24's latest marketing campaign for its film "Civil War" has sparked controversy due to its use of AI-generated images depicting apocalyptic scenes in major U.S. cities. These images, not present in the film itself, have led to discussions about the ethical implications of using AI in film marketing and the potential misleading of audiences.
The Details:
Controversial Campaign: A24 used AI-generated images to market "Civil War," showing postapocalyptic scenes in cities like Las Vegas and Los Angeles that do not appear in the film.
AI Misrepresentations: The images include geographical inaccuracies and other errors, such as misplaced landmarks and oddly proportioned objects, leading to criticism of the AI's effectiveness.
Backlash and Debate: The campaign has faced backlash from both the public and industry insiders, with discussions about the appropriateness of using AI in creating promotional materials for films.
Why It Matters:
Ethical Considerations: The controversy highlights the ethical issues surrounding the use of AI in marketing, especially when it potentially misleads the audience.
Industry Impact: This situation could prompt film studios to reassess how they use AI in marketing, considering both the technological limits and audience expectations.
Consumer Trust: The backlash from the film community and audiences could affect how films are marketed in the future, emphasizing the importance of maintaining transparency and trust.
APPLE
Apple buys Datakalab, an AI firm focused on on-device processing.
Image credit: AI Secret
Apple has expanded its AI capabilities through the acquisition of the Paris-based startup Datakalab, known for its innovative computer vision technology. This move is part of Apple's broader strategy to enhance AI functionalities in its products, focusing on privacy-respecting, embedded AI solutions that operate directly on devices.
The Details:
Strategic Acquisition: Apple acquired Datakalab, a startup specializing in embedded AI and computer vision, enhancing its technology portfolio.
Privacy-Centric AI: Datakalab's technology enables facial analysis and public space monitoring without storing personal data, aligning with Apple's privacy standards.
Real-World Applications: The technology has been employed for various practical purposes, including mask compliance during the pandemic and audience reaction monitoring in theaters.
Why It Matters:
AI Integration: This acquisition underlines Apple's intent to deeply integrate advanced AI technologies into its consumer products.
Privacy Focus: Apple continues to emphasize privacy with AI solutions that process data on-device rather than in the cloud.
Product Enhancement: The upcoming iOS and macOS updates are expected to feature these AI advancements, potentially transforming user experience with improved functionalities like a smarter Siri.
AI TOOLS
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Featured AIs.
MICROSOFT
Microsoft recruits ex-Meta executive to strengthen AI division.
Image credit: AI Secret
Microsoft has brought on board a former Meta executive, Jason Taylor, to bolster its AI supercomputing initiatives. Taylor, who previously handled AI, data, and privacy infrastructure at Meta, will now serve as a corporate vice president and deputy CTO at Microsoft. This strategic hire aligns with Microsoft's expansive efforts to advance its AI and cloud computing capabilities, especially through a significant collaboration with OpenAI.
The Details:
Strategic Hire: Jason Taylor joins Microsoft from Meta, bringing extensive experience in AI and infrastructure management.
AI Expansion: Under the leadership of Taylor, Microsoft, in partnership with OpenAI, aims to develop advanced AI systems.
Infrastructure Investment: Microsoft is committing billions to enhance its global cloud computing and AI infrastructure.
Why It Matters:
Enhanced Leadership: Jason Taylor's recruitment underscores Microsoft's commitment to securing top talent for advancing its AI strategy.
Innovative Potential: His involvement is expected to catalyze significant breakthroughs in AI technology and infrastructure.
Strategic Expansion: This move marks a critical step in Microsoft's expansive efforts to dominate the AI and cloud computing sectors.
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