Salesforce Takes Missionforce to the Front Line
Salesforce is buying Rune Technologies, a military logistics startup, for $375 million, nearly three times its last valuation, to take Missionforce to the front.
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Company — Salesforce develops cloud software for customer relationships, enterprise data and AI agents. Its AI strategy brings Agentforce, Data 360 and Slack into sales, service and other business workflows.
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At a glance
Salesforce develops cloud software for customer relationships, enterprise data and AI agents. Its AI strategy brings Agentforce, Data 360 and Slack into sales, service and other business workflows.
- Founded
- 1999
- Platforms
- Agentforce; Data 360; Salesforce CRM; Slack
- Metrics
- Company revenue and product ARR are different measures
- Reference
- Salesforce ↗
Sources checked . Selected company background and milestones.
Company milestones
Revenue, funding, product launches and major company events, newest first. Expand earlier milestones for more history.
Agrees to acquire Braze for $5.66B
The proposed cash acquisition has approximately $5.66 billion in enterprise value and is expected to close in fiscal 2028, subject to shareholder and regulatory approvals. It has not closed at announcement.
Source: Salesforce ↗Agentforce and Data 360 approach $3.9B ARR
Salesforce reports nearly $3.9 billion in combined ARR. Agentforce exceeds $1.5 billion; its definition expanded this quarter to include additional AI offerings, so earlier figures are not directly comparable.
Source: Salesforce ↗Quarterly revenue reaches $11.3B
Fiscal Q2 2027 revenue grows 11% year over year, including $456 million from Informatica. This is recognized quarterly revenue, not ARR.
Source: Salesforce ↗Closes FY2026 with $41.5B revenue
Annual revenue rises 10%. Agentforce and Data 360 exceed $2.9 billion in combined ARR, including $1.1 billion of Informatica Cloud ARR; Agentforce alone reaches $800 million.
Source: Salesforce ↗Launches Agentforce
Salesforce introduces its platform for building and deploying autonomous AI agents across enterprise workflows.
Source: Salesforce ↗Introduces its real-time data platform
The company launches the data platform subsequently known as Data Cloud and Data 360, linking customer data with enterprise applications.
Source: Salesforce ↗Acquires Slack
Slack joins Salesforce, adding workplace communication and collaboration to the company’s enterprise software portfolio.
Source: Salesforce ↗Adds predictive AI to CRM
Salesforce introduces predictive AI capabilities to its customer relationship software.
Source: Salesforce ↗Salesforce is founded
The company begins with a cloud-based approach to customer relationship management software.
Source: Salesforce ↗
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Welcome to AI Secret Growth Map July 2025 Report
As we enter the second half of the year, the AI growth engine is still running hot. Just one month after Gemini topped the June charts, ChatGPT roared back in July with a staggering +325.1M new visits, reclaiming the crown in overall growth. Meanwhile, the visual AI category saw a decisive shift toward utility-first tools, AI coding welcomed a wave of lightweight new entrants, and enterprise adoption leaned deeper into specialized copilots.
At AI Secret, we’ve partnered with leading industry sources and analyzed real traffic data across millions of users to compile the July 2025 Growth Rankings. As always, this report cuts through the noise to highlight the products truly capturing user attention, adoption, and trust.
Let’s dive into the data — and the dynamics — shaping AI’s latest growth wave. 👇
🧠 All AI Brands – Rebound at the Top, Diversification Below
In a reversal from last month’s leaderboard, ChatGPT surged +325.1M to hit 5.7B monthly visits, retaking the growth lead from Gemini. While Gemini still grew +51.1M (to 699.6M visits), the gap this month was decisive.
The rest of the top five saw Grok (+43.2M) leapfrog Claude, with Notion (+14.5M) and Claude (+11.9M) maintaining steady climbs. Perplexity (+11.1M) held strong in the search-oriented corner of the AI stack, while Salesforce (+8.9M) and Adobe (+7.5M) underscored the stickiness of enterprise and creative platforms.
Notion's rise is fueled by its seamless integration of AI into everyday workflows — from auto-summarizing notes to generating content with context. As teams increasingly seek all-in-one workspaces, Notion's AI-native features turn it from a productivity tool into an intelligent knowledge partner.
Notably, two vertical tools — remove.bg (+6.2M) and Higgsfield (+5.5M) — entered the overall top ten, a sign that specialized offerings are gaining enough traction to break into the all-AI conversation.
🛎️ Key takeaway: The top remains anchored by generalist platforms, but July marks a clear broadening — vertical utilities are finding their way into the big leagues.
🧠 All AI Brands – Rebound at the Top, Diversification Below
Notion's rise is fueled by its seamless integration of AI into everyday workflows — from auto-summarizing notes to generating content with context. As teams increasingly seek all-in-one workspaces, Notion's AI-native features turn it from a productivity tool into an intelligent knowledge partner.
🎬 AI Video & Image – Micro-Utility Tools Quietly Win Big
Remove.bg claimed the #1 spot this month with +6.2M growth to 71.2M visits, leveraging its straightforward, high-demand image background removal capabilities. Close behind, Higgsfield (+5.5M) and Seaart.ai (+5.3M) proved that creative tools with a clear aesthetic edge still command attention.
Newcomers like Seaart.ai are riding the wave of AI-native creativity platforms, while Midjourney (+2.5M) continued its slow but steady rise, joined by Fotor (+2.1M) and Cutout (+1.9M) in serving the needs of creators, marketers, and e-commerce workflows. Freepik, CapCut, OpenArt, and Civitai rounded out a list that blended production utility with visual artistry.
Compared to June — when cinematic newcomer Veo 3 stole the show — July’s rankings reveal a pivot toward tools that deliver immediate, practical value alongside creative potential.
🛎️ Key takeaway: When it comes to visual AI, ease-of-use trumps power. Tools that solve one thing beautifully are growing faster than do-it-all platforms.
🎬 AI Video & Image – Micro-Utility Tools Quietly Win Big
Remove.bg claimed the #1 spot this month with +6.2M growth to 71.2M visits, leveraging its straightforward, high-demand image background removal capabilities. Close behind, Higgsfield (+5.5M) and Seaart.ai (+5.3M) proved that creative tools with a clear aesthetic edge still command attention.
👨💻 AI Coding – New Builders Take the Lead
Kiro came out of nowhere to claim the #1 growth spot in coding tools with +2.9M new visits — a likely indicator of a product that fits the “copilot for X” archetype.
Replicate (+2.4M) and Base 44 (+2.4M) followed closely, showing strong demand for platforms that simplify model deployment and experimentation.
Replit (+1.9M) and Perchance (+1.6M) maintained momentum, with n8n (+1.5M), Vercel (+1.1M), and Bitbucket (+1.0M) reinforcing the backbone of the builder stack. Trae and Rork rounded out the top ten, catering to niche developer needs.
In June, Lovable ranked prominently in the AI Coding category, signaling strong early traction likely driven by buzz and initial user onboarding. However, by July, it dropped out of the top ranks — replaced by fast-rising tools like Kiro, which offer more focused, utility-driven features. This shift suggests that developer preferences are consolidating around tools with clear, task-specific value, while hype-driven products without sustained engagement are quickly overtaken.
🛎️ Key takeaway: The builder economy is fragmenting — new AI-native tools are claiming ground between traditional IDEs, scripting, and automation layers.
🚀 GTM AI – Salesforce Stays on Top, Niches Surge
Growth teams are quietly becoming AI-first. Salesforce (+8.9M) extended its dominance, serving as the AI-powered backbone for many GTM stacks. HubSpot (+1.8M) held its ground, while Airtable added +1.7M — all layering AI across content, CRM, and operations.
VidIQ (+864.3K) and Framer (+774.6K) show that creators and marketers are embracing AI for content strategy, landing pages, and distribution.
The presence of Beacons (+740.4K), Intercom (+552.8K), and Klaviyo (+414.8K) confirms a growing demand for AI in customer engagement and funnel automation.
Compared to June, GTM AI tools in July showed a shift from core CRM platforms to creator-focused and lightweight automation tools. While Salesforce maintained its lead, tools like VidIQ, Framer, and Beacons surged up the ranks — signaling growing adoption of AI among content-driven growth teams and indie marketers.
🛎️ Key takeaway: The AI go-to-market stack is taking shape — with every touchpoint from awareness to retention getting an intelligence upgrade.
🚀 GTM AI – Salesforce Stays on Top, Niches Surge
Salesforce (+8.9M) extended its dominance, serving as the AI-powered backbone for many GTM stacks. HubSpot (+1.8M) held its ground, while Airtable added +1.7M — all layering AI across content, CRM, and operations.
🏢 Enterprise AI – Specialized Copilots Win
In enterprise AI, Chaport (+3.7M) took the lead. TurboScribe (+3.1M) followed, capturing the transcription and meeting note market, while Jobright (+1.9M) carved a niche in recruitment intelligence.
Transkriptor (+1.1M) and Mercor (+758.6K) joined incumbents like Miro (+597.3K), as well as Tactiq, Fathom, Superhuman, and Fireflies — all focused on solving highly specific workflow challenges.
By July, the landscape shifted toward utility-first, operational tools — with Chaport, TurboScribe, and Transkriptor rising sharply. These tools address specific, high-frequency enterprise pain points like real-time support, transcription, and team documentation.
The contrast reflects a broader trend: enterprises are moving from flashy AI add-ons to embedded, ROI-driven automation that scales quietly in the background.
🛎️ Key takeaway: The next wave of enterprise AI is quiet. It’s not flashy — it’s embedded, useful, and often invisible.
🔚 Final Thoughts – The AI Growth Map Widens
July’s data underscores that while the giants are still towering over the field, the real action is happening at the edges:
What stood out across categories?
- Platform matters more than product: Tools with distribution and integration — like ChatGPT and CapCut — are growing faster than isolated products.
- Micro-utilities are macro-opportunities: The rise of remove.bg, TurboScribe, and Kiro proves there’s still massive upside in simple tools that own a single user need.
- AI Coding is fragmenting: Developers are shifting away from monolithic IDEs to lightweight, task-specific tools. The next wave of dev productivity is modular, autonomous, and deeply embedded in daily workflows.
- GTM AI is the sleeping giant: Marketing, sales, and onboarding are getting rebuilt with AI — not just automated, but orchestrated.
- Enterprise AI is maturing: The fastest-growing tools aren’t the ones chasing headlines — they’re helping teams work faster, document better, and sell smarter.
As the AI landscape matures, utility is outperforming novelty. July’s data reveals a clear shift: users are gravitating toward tools that solve real problems quickly, whether it's coding smarter, launching faster, or automating mundane workflows. The race isn’t just about intelligence anymore — it’s about adoption at scale.
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