Feb 25, 2025 7 min read Daily News

Apple's $500 Billion PR

DeepSeek is changing the way we understand open source.

Hello, AI Enthusiasts!

Speaking of grand statements, let’s talk about our friends at Apple. Remember back in 2018 when they dropped the jaw-dropping $350 billion investment plan? Fast forward to 2021, and they cranked it up to $430 billion. It’s almost like they’re playing a game of “how much can we pretend to invest before anyone questions us?” Don’t worry, Apple, we’re not counting. Or are we?

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BUSINESS

Apple is Investing $500 Billion to Open An AI Server Factory In Texas

On Monday, Apple made headlines by stating it would "spend and invest more than $500 billion in the U.S. in the next four years." At first glance, this seems impressive, but further details reveal that this figure mainly includes the money Apple typically spends as part of its regular operations. Essentially, Apple’s announcement is a promise to continue its U.S. operations over the next four years.

AI Server Factory Announcement: Apple will open a 250,000-square-foot AI server manufacturing facility in Houston, Texas, set to begin operations in 2026.
Investment Plan Summary: This factory is part of a larger $500 billion investment plan Apple is making in the U.S. over the next four years, which includes various initiatives across the country.
Job Creation Commitment: Alongside the new facility, Apple plans to hire approximately 20,000 employees across the U.S., primarily in research and development, silicon engineering, software development, and AI/machine learning roles.
Historical Context: Apple has made similar grand investment announcements in the past, with figures like $350 billion in 2018 and $430 billion in 2021, indicating a trend of increasing headline numbers without substantial shifts in capital expenditure compared to competitors.

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NEW LAUNCH

Day 1 and Day 2 of DeepSeek's "Open Source Week"

🚀 Day 1 of #OpenSourceWeek: FlashMLA

Honored to share FlashMLA - our efficient MLA decoding kernel for Hopper GPUs, optimized for variable-length sequences and now in production.

✅ BF16 support
✅ Paged KV cache (block size 64)
⚡ 3000 GB/s memory-bound & 580 TFLOPS…
— DeepSeek (@deepseek_ai) February 24, 2025

This week marks the start of DeepSeek's "open source week" event. Yesterday, they open-sourced FlashMLA, an efficient MLA decoding core for Hopper GPUs, which gained nearly 8k stars in 24 hours. Today, DeepSeek has also released DeepEP, the first EP communication library for MoE model training and inference. DeepSeek plans to publish five code repositories related to its reasoning-focused LLM, allowing developers insights into its construction and encouraging innovation in the AI field.

FlashMLA Launch: DeepSeek's new efficient MLA decoding core for Hopper GPU gained close to 8k stars in just 24 hours.
DeepEP Communication Library: A pioneering library for efficient training and inference of MoE models, addressing communication needs in distributed systems.
Speed Breakthrough: FlashMLA boasts an impressive bandwidth utilization of 3000GB/s, achieved through a sophisticated paging KV cache mechanism and targeted hardware optimizations, which promise to enhance inference speed and smoothness.
Precision and Efficiency: The technology significantly lowers memory and computational costs while maintaining peak performance for larger models, thereby streamlining resource usage.
Unique Cost Advantages: Beyond its technical achievements, DeepSeek's efficiency is set to considerably reduce cloud computing expenditures, opening the door to more equitable access to AI development and fostering a broader open-source ecosystem.

In a landscape where many companies guard their training methods and data, DeepSeek's transparent approach could redefine what it means to be "open-source." This shift not only fosters collaboration and innovation among developers but also pressures other industry leaders to reevaluate their stances on information sharing.

MARKETING

CoSchedule Reveals 2025 AI Trends from Survey of 1,000+ Marketers

The increasing integration of AI into marketing practices is reshaping the industry landscape. A recent report from CoSchedule reveals significant trends in how marketers are leveraging AI tools, marking a pivotal shift from novelty to necessity in the marketing realm.

AI Adoption in Marketing: 85% of marketers are now utilizing AI tools for content creation, showcasing a substantial embrace of technology in their workflows.
Future Integration Plans: 90% of marketers intend to enhance their AI integration in 2025, with a mere 3.98% of companies expressing reluctance to adopt AI.
Impact on Marketing Strategies: The report emphasizes that AI is transforming not just operational efficiency but fundamentally altering how marketers engage in content creation and derive customer insights.

OpenAI is Taking Action Against Misuse In China And North Korea

Recently, OpenAI has taken a decisive stand against the misuse of its ChatGPT platform, particularly in regions like China and North Korea, where the technology is exploited for unethical activities.

User Account Removals: OpenAI has removed accounts in China and North Korea that misused its ChatGPT platform for activities such as surveillance and fraud.
Pattern-Recognition Techniques: The company employed AI tools alongside traditional investigative methods to identify users exploiting the chatbot for deceptive purposes.
International Manipulation: One case involved generating Spanish articles critical of the US to influence Latin American media, while another highlighted the fraudulent use of AI-generated CVs by North Korean users applying for jobs in Western firms.
Financial Fraud Operation: OpenAI reported a fraud scheme based in Cambodia, where ChatGPT was used to generate and translate social media comments across various platforms.

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QUICK HITS

Anthropic's advanced AI model, Claude 3.7 Sonnet, is set to debut on AWS Bedrock during Amazon's event on February 26, 2025.
Christian Wiklund stresses that business leaders should merge AI with product development, combining Steve Jobs' vision with today's technology.
Google Cloud and Salesforce are expanding their partnership to enhance enterprise AI capabilities for businesses.
OpenAI plans to shift its computing power from Microsoft to SoftBank.
Intel and Samsung have partnered to develop specialized displays for AI-powered PCs.

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