Companies Shift from SEO to GEO as AI Use Grows

The rapid evolution of artificial intelligence (AI) has led to a seismic shift in the digital marketing landscape, fundamentally altering how businesses approach search engine optimization (SEO). As AI technologies become more sophisticated, companies are increasingly transitioning from traditional SEO strategies to Generative Engine Optimization (GEO), a new paradigm that prioritizes AI-driven content discovery and user intent. Let's delve into the reasons behind this shift, the implications for businesses, and the strategies required to thrive in this new era of search.