👀 Apple AI Has Eyes

Apple New AI can see and understand screen context.

Hello, AI Enthusiasts!

Apple has once again made headlines with its newest AI innovation, the ReALM system. This revolutionary technology is set to transform the user experience by significantly enhancing how Siri, Apple's iconic voice assistant, understands and interacts with screen content.

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Today’s AI Secret:

  • Apple New AI can see and understand screen context.

  • Salesforce's Einstein Branding: Innovating AI with a Legendary Image.

  • Daily trending & featured AIs boost your career and business.

  • Yum Brands' AI-driven fast food revolution.

Read Time: 3-5 minutes


  • ChatGPT is Free Now - OpenAI has introduced an update to ChatGPT, allowing users to access its AI benefits instantly without needing sign-up, aiming to make AI more accessible globally.

  • Safety Agreement - The U.S. and the U.K. are entering into a first-of-its-kind bilateral arrangement to assess the risks of advanced AI models and further their knowledge in the AI industry.

  • Loyalty Program - Wendy's has unveiled an AI-driven loyalty platform to enhance customer engagement and sales through personalized and gamified rewards.

  • Against AI Music - The renowned music artist, Beyoncé, has released her new album titled 'Cowboy Carter', making a profound statement against AI music.

  • Cautions on AI Hype - Demis Hassibis, the CEO of Google DeepMind, warned in an interview that the hype and substantial funds being directed towards AI may be resulting in a potential industry bubble, likening the situation to the crypto market.


Apple New AI can see and understand screen context.

Imaged by Midjourney and Magna Ding

Apple's latest innovation in AI introduces the ReALM system, a groundbreaking approach designed to enhance the way Siri, its voice assistant, interacts with users.

The Details:

  • ReALM Overview: ReALM, standing for Reference Resolution As Language Modeling, leveraging large language models for more natural Siri interactions.

  • See & Understand: ReALM excels in identifying and interpreting visual elements on a screen, converting complex references into straightforward language tasks.

  • Better for Mobile Devices: ReALM is fine-tuned for use directly on devices. This innovative approach improves how Siri, the voice assistant, communicates with users.

Why It Matters:

  • Advancing Voice Assistants: ReALM's development marks a significant step forward in making voice interactions with devices more intuitive and efficient.

  • On-Device AI Capabilities: The system's efficiency opens doors to more sophisticated AI applications running directly on users’ devices, enhancing privacy and speed.

  • Multi-Modal AI Exploration: The potential integration of ReALM with other AI technologies like computer vision suggests a future where AI can seamlessly understand and interact with a multitude of input types, further bridging the gap between human and machine communication.


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Salesforce's Einstein Branding: Innovating AI with a Legendary Image.

Provided by Marlena Sloss / Bloomberg

Salesforce, a major player in the tech field, has invested significantly in licensing Einstein's likeness from the Hebrew University of Jerusalem to convey its AI tools as innovative and secure.

The Details:

  • Salesforce's AI Identity: The company's decision to name its AI "Einstein" over more generic options reflects a strategic branding choice to embody innovation and trustworthiness.

  • A Costly Image: Salesforce paid over $20 million for the rights to use Einstein's likeness, a testament to the value placed on a recognizable and respected figure in promoting AI technology.

  • Branding and Differentiation: Salesforce's choice of Einstein's image aims to make its AI features appear forward-thinking and safe, contrasting with competitors and addressing public concerns about AI safety.

Why It Matters:

The story highlights the complexities and considerations in licensing famous personalities' likenesses, balancing commercial interests with respect for their legacies. Other tech giants like Microsoft, Amazon, Google, and IBM are also naming and framing their AI tools to capture strategic positions in the AI landscape.


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Yum Brands' AI-driven fast food revolution.

Imaged by Midjourney and Magna Ding

Yum Brands, the conglomerate behind fast-food giants Taco Bell, Pizza Hut, KFC, and Habit Burger Grill, is pioneering an "AI-powered" vision for the future of fast food.

The Details:

  • Digital Transformation: Yum Brands reports about 45% of its sales are digital, a figure that has doubled since 2019, highlighting a major shift towards online and automated services.

  • AI Integration: Joe Park, Yum’s chief digital and technology officer, emphasizes an AI-first approach throughout the company, envisioning AI's role in streamlining operations, from kitchen management to customer interactions.

  • Technological Investments: The company's spending on technology and innovations, such as the SuperApp and AI-driven tools for franchisees.

  • AI for Efficiency: Yum is exploring AI for various functions, including voice AI for drive-through orders and AI to manage kitchen appliances, aiming to improve service speed and reduce costs.

Why It Matters:

  • Future of Fast Food: Yum Brands' strategy indicates a broader industry trend where AI and technology are becoming central to the fast-food experience, suggesting future restaurants will be more digital and less reliant on traditional labor.

  • Consumer Experience: The adoption of AI technologies like the SuperApp and voice AI aims to streamline operations and personalize customer service, potentially setting new standards for convenience and efficiency in fast food.

  • Challenges and Opportunities: Yum’s approach highlights the potential of AI to address labor costs and improve efficiency, but also underscores the challenges of integrating advanced technology within the existing fast-food model.


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