Apple Rations Its Staff's AI Spending
Apple has lowered some engineers' daily AI caps and may cut some teams to $25, while planning to charge customers for extra Siri AI.
Read the storyExecutive chair, Apple
Tim Cook is Apple’s executive chair after serving as CEO from 2011 to 2026. He joined the company in 1998 and previously led worldwide operations, including its supply chain, sales and support. His CEO tenure included Apple Watch, AirPods, an expanding services business and the Mac’s transition to Apple-designed silicon. John Ternus succeeded him as CEO on September 1, 2026.
Get AI Secret’s free daily briefing, including Tim Cook and the wider AI industry.

Tim Cook is Apple’s executive chair after serving as CEO from 2011 to 2026. He joined the company in 1998 and previously led worldwide operations, including its supply chain, sales and support. His CEO tenure included Apple Watch, AirPods, an expanding services business and the Mac’s transition to Apple-designed silicon. John Ternus succeeded him as CEO on September 1, 2026.
Sources checked . Selected career background and milestones.
Selected research, leadership and career milestones, newest first.
Cook moves to executive chair as John Ternus becomes CEO under Apple’s succession plan. Apple’s current leadership profile confirms Cook’s completed transition to the board role.
Source: Apple ↗Apple announces a transition from Intel processors to its own silicon for Mac computers during Cook’s CEO tenure, with developer support and first systems planned that year.
Source: Apple ↗Apple introduces a new wearable category during Cook’s leadership, with initial availability across nine markets and features combining communication, personal information, activity tracking and fitness.
Source: Apple ↗Apple’s board names Cook CEO after Steve Jobs resigns. Cook also joins the board, moving from worldwide operations leadership to responsibility for the company as a whole.
Source: Apple ↗Apple formally names Cook COO, retaining his responsibilities for worldwide sales and operations and the Macintosh division while expanding his work with the executive team.
Source: Apple ↗Cook joins Apple as senior vice president of operations after earlier work at Compaq and IBM. The role begins his long tenure managing the company’s worldwide operations.
Source: Apple ↗Briefs, articles and relevant sections, newest first. Explore older coverage below.
More coverage
Apple has lowered some engineers' daily AI caps and may cut some teams to $25, while planning to charge customers for extra Siri AI.
Read the storyPlus: The Tacit Knowledge Just Died, Forecasting Is Becoming Zero-Shot
Plus: 1000x Cut in AI's Power Bill, Frontier AI Got Nationalized
Plus: Apple Finally Have AI, The Bottleneck Wasn't the Brain
Plus: The Next Steve Jobs, AI Protein Design, New AI Farms
More Stories: Google Sees Everything, OpenAI’s Opt-In Trap
30% Of Microsoft Code is Now AI-Generated
Apple plans to turn the new "Health" app into your ai coach, nutritionist, and personal doctor.
Apple is embarking on one of its most ambitious projects to date: transforming its Health app into a comprehensive AI-driven health platform. This initiative, internally codenamed
Daily News Collection